The gamification of learning is an educational approach to motivate students to learn by using video game design and game elements in learning environments. The goal is to maximize enjoyment and engagement by capturing the interest of learners and inspiring them to continue learning.
Gamification is the strategy for influencing and motivating the behavior of people, which also includes employees. Gamification can be applied across a broad spectrum of situations where individuals need to be motivated to pursue specific actions or activities. Gamification in the workplace can increase employee engagement to drive the company’s performance.
Game mechanics make an employee’s job more transparent by making goals clear and easy to follow. An employee is able to see progress on performance, receive immediate feedback on accomplishments and connect with co-workers through collaboration and competition.
When done strategically, gamification in the workplace can help improve business results in various ways, which include:
Overall, gamification in the workplace can increase employee motivation. However, an enterprise gamification platform like BI WORLDWIDE’s Bunchball Nitro can also uncover other hidden benefits. These benefits include finding the most powerful incentives, revealing employee preferences, illuminating the connections in your workplace, and helping to transform your business into an agile organization.An example of a gamification strategy for internal employees may focus on the goal to increase engagement and retention. Gamification provides a sustainable foundation for employee engagement by appealing to powerful intrinsic motivators that all humans share, including autonomy, mastery, purpose and social interaction. Measurable results are a key benefit to gamification in the workplace. Gamification provides data and reporting to help you see what’s working for your employees and where you need to adjust.
Successful gamification doesn’t happen overnight. Some top gamification best practices include:
Determine how compelling your content is.
Take an honest look at your content and platforms to make sure they are ideal for gamification. Gamification cannot make an inferior user experience successful, but works best when turning an exciting, attractive experience into a richer, more participatory one.
Establish a timeframe.
Gamification is a long-term strategy, not a launch and leave it alone one. It’s critical to plan the ideal timeframe so users can build their experience over time.
Figure out the time to market.
Gamification must be approached strategically and not rushed. Determine how soon you need to gamify your site or application and what level of effort will be required to do so.