Through education, enable each individual in the world to pursue the career they desire and thereby improve their quality of life. Offer the highest quality learning programs by delivering on: (1) Rigorous Content , (2) Best In Class Faculty and (3) Engaging User Experiences in a personalized manner. We exist to serve our students. While we do pay attention to competitors, we firmly believe that leadership will be achieved and sustained by obsessing over students, not competitors. Every business decision made must be for the benefit of our students. Curiosity enables us to dig deep into challenges. It also prevents us from stagnating as it pushes us to think about why things are the way they are and drives us to improve on them