Product Designer (UI/UX)

About Us
At Ezyschooling, we are dedicated to simplifying the school admission process for parents across India. We are looking for a data-driven Product Designer to join our team and help us build an intuitive, seamless, and visually engaging platform for our users, as well as optimize our internal ERP/CMS systems.

About the Role
We are seeking a proactive Product Designer who thrives at the intersection of user psychology, business goals, and technical feasibility. You will go beyond just making things look good - you will analyze user behavior, study competitors, track industry trends, and translate those insights into actionable design solutions and entirely new feature proposals.

Every design decision or new feature you suggest should aim to achieve one or more of the following:

• Increase Conversions: Specifically, driving parents to submit more school enquiries.

• Improve the User Journey: Removing friction and making the platform highly intuitive from discovery to application.

• Enhance the UI: Creating a clean, modern, and visually appealing interface.

• Elevate the UX: Ensuring the overall experience is logical, accessible, and delightful.

Key Responsibilities

• Research & Innovation: Deep dive into platform data, user feedback, and analytics to identify pain points. Conduct competitor analysis, stay updated on consumer-tech trends, and proactively pitch new features and functionalities.

• Design Execution: Develop wireframes, high-fidelity prototypes, storyboards, process flows, and sitemaps that align with project requirements and the business vision.

• UI/UX Mastery: Craft beautiful, responsive user interfaces for both our core consumer-facing web/mobile apps and internal systems using tools like Figma.

• Testing & Iteration: Conduct usability testing and analyze metrics to make data-driven design decisions.

• Cross-Functional Collaboration: Work closely in an agile/scrum environment with Product Management, stakeholders, and the Engineering team to drive features from research to implementation.

What We Are Looking For

• Experience: At least 2.5 t0 3 years of experience as a Product Designer or UI/UX Designer in a B2C/consumer-facing industry (experience with platforms serving parents, marketplaces, or ed-tech is a huge plus).

• Tool Mastery: High proficiency in modern design tools (Figma preferred, but familiarity with Adobe Suite, Sketch, or InVision is fine).

• Technical Empathy: Advanced problem-solving skills with a solid understanding of technical constraints for desktop and mobile platforms (Android/iOS). You don't need to code, but you must understand the practical development effort required to bring your ideas to life.

• Analytical Mindset: Familiarity with usability metrics and the ability to look at data, understand user drop-offs, and design specific solutions to fix them.